Mission, Vision & Values of..... second life?

Classroom:

Last class we spent some time watching a documentary on the "game" Second Life, which is invading more than the virtual game space, as we learned that more and more businesses and corporations are leveraging this virtual world. While it was interesting to see this well developed clever world, it didnt seem like something you could just decide to do some day. It is thorough, and complex but in a way that challenges our society and is an opportunity for people to be explorative and imaginative and none of that is bad, right?

I found an interesting youtube clip - second life introduction. http://www.youtube.com/watch?v=b72CvvMuD6Q- and discusses busines exploration and it is much more brief than Thursday's video.

Among the avatars and the islands, there was an important message portrayed in this video. One of the gamers talked at length about the shape of Second Life, the collaboration involved and the mission of the tasks involved in the collaboration. For instance, when building on property, there needs to be collaboration and a mission.

Cubicle:

Whenever I think mission, vision, values- I think about every employer I have had. Ithink about what it means to have a company's mission statement. In the business in which work, we tend to "align" with our client's values, vision, mission. Thinking about further, does that mean that by aligning to another company's mission statement, do we forget our own. Right now I can tell you my client's mission statement, but honestly I had to research my own. I know we teach our employees the core values, which revolve around emerging leadership and stewardship of our own people.

Official Company Definition: To help our clients become high-performance businesses and governments.

Now that I have researched and found my mission statement, you can apply these ideas from Second Life to the implementation to ICTs. Prior to implementing a communication vehicle, it is key to established its mission. We have several mediums which overlap in messaging but the mission of each seems to vary enough to justify their existence. Maybe what matters just as much as mission is the delivery and the frequency- maybe it's the entire communication package which affects its success and its failure.

Right now I'm processing how I can in fact find out not the mission of my newly redesigned enewsletter but how to gauge its success and its relevancy to our audiences.

Maybe I should experiment my mediums on Second Life- where all my explorative and creative communication tools can be implemented in a click!