we the people.

From all the Zoho research and posting, I found that social media is not only social but really belonging to the people. Companies that are implmenting social media techniques and platforms are doing so for promotion or for empowerment. I read an article about President Obama's media campaign and while we can say that he was everywhere and too visible, his goal was to connect with the people. I think it's interesting that all these businesses, people, organizations equate connection with social media. Perhaps thats so because of how it's established or how it's driven. Twitter cannot be updated without someone going in and writing a tweet. If it's not, it just sits there and is a reminder of its outdated stale presence. That's where I find social media to be the real and telling- the time stamp, the last time your profile was updated, your last login. Websites can conceal that and emails can be set up to be sent at a certain time.

Maybe companies are gravitating to social media because it stands for that unique combination and has an ingredient that some technologies are missing. People implementation and people adoption. Recent research shows that more Boomers are reading blogs and writing blogs then Gen Ys- even if it is to catch up or become more familar with these tools- it shows that they certainly arent going anywhere and that social media is the ICT with the human touch.